Client
Gucci - Global market - Retailers
Role
Art direction - Team management - DAM Creation and development - Updates - Design adjustment - Format control - Support and assistance
Category
Photography and digital assets
Throughout my career, I followed and managed the full video and photo shooting process — from post-production and retouching to artistic direction with photographers, from initial brief through to final image rendering. I updated and managed all interactive content within the DAM (Digital Asset Management), used by all global market partners worldwide.
Building a coherent photographic corpus that serves both the rigorous needs of a global asset management system and bears witness to a singular artistic sensibility — beyond client briefs, a personal vision of the world.
