Client
Gucci / Art Event
Role
Visual brand · Retail · Merchandising · Interactive Design
Category
Brand Identity & Event
During several events such as Baselworld, I was in charge of interactive tables for the Gucci booth. I managed, created and updated all content within the program — pictures, video, text, client information, prices and product data. This tool was used by the Gucci global market during the fair and represents a key asset for the sales team.
Designing an interactive experience that could be operated fluidly in a high-stakes trade fair environment — precise, elegant, and built to perform across multiple days of intensive use by the international sales force.
